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Ex.2. What do you understand by these terms?target customers, account, budget, brief, brand image, public relations experts.
Ex.3. Sum up what you remember about: a) product advertising b) advertising agencies and an advertising campaign c) the most common types of advertising d) corporate advertising
Grammar Revision
Ex.1. Match the direct speech word or phrase on the left with its reported speech equivalent on the right:
Ex.2. Rewrite these sentences, changing the direct speech to reported speech. 1. “We have only finished because we’ve worked late the whole week.” He said _________________. 2. “I am leaving tomorrow.” Mary explained _______________. 3. “I’ve forgotten to phone him.” Carol said _______________. 4. “I work for a small advertising agency.” Lucy told me ________________. 5. “I went there with my customer last week.” The advertiser said ______________. 6. “We are working towards increasing the quality of services.” Manager said ________________. 7. “I must finish this work before I leave.” He said __________________. 8. “Kyiv is the capital of Ukraine.” He explained __________________. 9. “I want to buy this elegant dress, but I haven’t brought any money.” Ann told us __________________. 10. “If you answer the questions correctly, you may win $100.” The advertisement said ________________.
Ex.3. Rewrite these sentences, changing the reported speech to direct speech. 1. The advertiser said that they had already started the advertising campaign. 2. He said he would phone back. 3. She explained that her company had opened an office in London. 4. He said that the advertising campaign had failed to increase sales. 5. He said that they would sign the contract the next morning. 6. The client explained that they had already discussed the brief with the agency. 7. He told us that the agency was ready to start that work. 8. Tom said that he had tried to ring up his mother several times on the previous day but had not succeeded in getting through. 9. My employer told me that, in his opinion, I would do better in some other kind of job. 10. The secretary said Mr. Black was having an appointment then.
Ex.4. Complete each sentence, using say, tell or speak in an appropriate form. 1. He … a few words about this account. 2. She can … a few European languages. 3. Don’t … me that this advert is important. 4. Can you … me the way to the nearest advertising agency? 5. She … she is interested in our goods. 6. I can …that these goods are in great demand. 7. We … with the advertiser about this problem. 8. Neither of my parents … English. 9. The magazine also … about advertising in Italy. 10. She … me that she would be late. 11. I … to my secretary and she … she would phone you. 12. Why don’t you … what you mean?
Speech and Discussion
Ex.1. Talk to your groupmate about advertising. Think about: s the role and the purpose of advertising; s the advantages and disadvantages of using various advertising media; s the best way/place to advertise products and services.
Ex.2. Discuss with your groupmates: s What are the best and the worst adverts in Ukraine at the moment? s What do you think advertising agencies should or shouldn’t do? s Do you think that the world would be better off without advertising?
Ex.3. Can you think of any new and innovative ways to advertise?
Ex.4. Familiarize yourself with the following idioms. Consult your dictionary and translate the sentences into Ukrainian. Think of situations where you could use them. 1. If you want any information, ask Mrs. Jones. She knows her onions. 2. I can’t lend you $ 10, because I’m really hard up this month. 3. I wish I hadn’t paid Brown all that money in advance; he has taken me for a ride. 4. I don’t care two pence what Martin thinks. 5. “It’s high time we did away with red tape!” a voice called.
Ex.5. Comment on the following: “Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.” (Anonymous)
TEST 3 (UNIT III)
Choose the word or word combination to match the definition. 1. An advertisement on radio or on television.
2. A phrase used in advertisements to attract attention to the product.
3. The perception that the public has of a person or organization.
4. A company which sells goods or equipment to another company.
5. The group of people that the company wants to buy the product.
6. A customer of someone who provides a professional service.
7. An organized movement for consumer protection.
8. The study of what products and services customers might like to buy.
9. A group of consumers for whom a business has designed a product and marketing strategy.
10. The company that sells the largest amount of a specific commodity in a particular area.
11. Items created to be used in everyday life.
12. Goods that can be imported without customs duties.
13. Something that earns a lot of money.
14. A product sold at a loss to encourage trade.
15. The movement of goods to places where they can be sold.
16. The amount of money for which something can be bought or sold.
17. An exhibition where companies in a particular industry display their products to potential buyers.
18. The work of presenting a good image of an organization to the public.
19. The combination of factors that influence sales and can be controlled by a company, these include product, pricing, promotion and place.
20. Bringing in more money than is spent.
Unit IV business and finance Lesson 1   Система охраняемых территорий в США Изучение особо охраняемых природных территорий(ООПТ) США представляет особый интерес по многим причинам...  ЧТО ПРОИСХОДИТ, КОГДА МЫ ССОРИМСЯ Не понимая различий, существующих между мужчинами и женщинами, очень легко довести дело до ссоры...  Живите по правилу: МАЛО ЛИ ЧТО НА СВЕТЕ СУЩЕСТВУЕТ? Я неслучайно подчеркиваю, что место в голове ограничено, а информации вокруг много, и что ваше право...  Что делать, если нет взаимности? А теперь спустимся с небес на землю. Приземлились? Продолжаем разговор... Не нашли то, что искали? Воспользуйтесь поиском гугл на сайте:
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