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Characterization of the investment object





Potential investor

Day Holdings is India’s owner of chain of coffee houses “Cafe Coffee Day”, and is the second largest coffee producer after India's Tata Group.://www.cafecoffeeday.comcompany is considering buying in the UK (London) commercial real estate to open a coffee shop.

 

Characterization of the investment object

of commercial premises in the south-west of central London, 803 Nar Bar & Apartments. A great place to open a shop, restaurant, cafe. Fulham Road, London. Also in the price offered for buying property include three storey building, which have 9 rooms and 2 studios. (with a permission to renovate the 9 rooms in a two-bedroom and 2 bedroom apartments).rental income from the upper floors is £ 70,440 per month.

"Restless" and "convenient" - that's two words that are most commonly used in English to describe the area. Local residents like the main street bustling and convenient location of the area because it is on the way between central London and Heathrow Airport. Because of such circumstances, makes its a favorite for the Hammersmith branch of the largest global companies - from Coca-Cola to Universal. A little away from busy roads and shopping centers where one can find cozy enclaves, which are still alive in the spirit of community with cozy pubs, tennis courts and gardens. One of these is the Brook Green, where there is also one of the best schools in England only for girls. In this area, several famous theaters and concert halls, where regular shows are held by famous international stars. Transport communication is indeed a trump card Hammersmith - then converges countless bus routes and several subways, including the Piccadilly Line, on which one can get to Heathrow Airport. By car to the airport at least an hour to go.sale property offered is at a price of 2.377 million pounds. Cannot buy apartments. In this case the price falls to 905 000 pounds.

 

General characteristics of the country's investment

UK is a highly industrialized country, has an important place in the world economy. It ranks sixth in the world and in third place in Western Europe in terms of GDP, the fifth largest in the world in terms of industrial production. It accounts for 4.2% of total GDP and 1% of the population (58 million).. Working-age population makes up almost half the UK population. In terms of industrial production, UK ranks fifth among countries with developed economies. By the volume of foreign investment the UK has the second highest in the world. (UK National Statistics, 2012)of the ranking of London, explains Clive Bull who is head of investments in Central London at Cushman & Wakefield: «International investors foresight London as a haven of salvation of the world market, and interest in it from their side continues to grow. For private investors, both foreign and local, London interestingly is a combination of minimal risk and a higher return than bank deposits. Although traditionally considered London in the first place when making investment decisions at the international level or to invest in European markets, in this economic cycle in London before the restoration of all commercial real estate market. In addition, the projected reduction in supply over the next few years, says the growth rates and good financial performance during this period. This will facilitate the inflow of investors and the emergence of new investment opportunities.. "(Cushman & Wakefield, 2012), head of research in Europe, Cushman & Wakefield David Hutchings notes that investors are attracted not only due to a minimal risk investment and a high return but also high and secured returns on their investments - this is confirmed by the gradual growth of interest in the Asian markets. Only 5 years ago in the world, there were only twenty three Asian market for investments. In 2010, their number grew to twenty five cities which were already from Asia, compared with 5 in Europe and 7 in North America. However, despite improvements in the macroeconomic situation in 2011, it is still far from stability, and most investors would prefer to focus on less risky markets. According to experts, while the investment community is confident in the government program to reduce the UK budget deficit, London will remain a leader in investment. (Cushman & Wakefield, 2012)

 

Economy

influx of foreign investment in the UK in the last 2-3 years is growing, aided by a favorable business climate created in the country. According to the above study, the investment advantages of the UK are starting a business, registering property rights, credit, taxation., experts noted some problem, in their view, the issues of doing business in the UK as a license and hiring workers.

It should be noted that the UK is a world leader in terms of existing international treaties on avoidance of double taxation. Significant role in attracting foreign capital into the country are also bilateral agreements with other countries in the UK to promote trade and investment, and similar agreements in force within the EU.

A characteristic feature of the UK economy is its high degree of internationalization. Over 18% of its GDP is realized abroad, and import quota exceeds 20%. For the UK, in the last century has become "concentration" of the international division of labor, characterized by intra-industry specialization with broad development in parts and complex technological specialization. Although there are no sharp contrasts in district development, it allocates 10 economic regions in the degree of development of productive forces and production specialization, especially the formation of the economy, the predominance of existing regional industrial relations: South-East (the capital), West Midlands, East Midlands, Lancashire, Yorkshire, North East, North West, Wales, Scotland and Northern Ireland. (Solberg, 1992)

 

Market analysis of coffee

the one hand, all market segments from luxury to affordable goods and services in the UK are fairly saturated.is a country of pubs and bars. In that country they have never been enough. In one narrow street may be situated side by side with dozens of nearly identical facilities, each will have a constant and loyal audience, bringing a steady income. One just have to find their audience and not disappoint her!House is one of the most attractive concepts in many European countries, "public living rooms" have become an integral part of modern urban infrastructure.location and target audience of cafe certainly is important to the success of this type of business. Placement of the test object investment in this plan have a very favorable conditions.of the young and promising names on the coffee market started appearing at the end of 1990. And this is true not only for Britain, where the idea of ​​a coffee bar was picked up by networks catering faster than anywhere else in Europe. This situation is practically everywhere, even in the eastern part of the continent. From the perspective of entrepreneurs and consumers, coffee bars - it is no less prestigious than computer companies or design studios. At the same time among the players in this market lacks large corporations that have the resources for rapid growth and thus contribute to the accelerated expansion of the market. (Market for Coffee 2012).bars are essentially part of the "fast-food world." The fact that they sell - it ten minutes rest from the bustle of everyday life. For an increasing number of people they have a daily treat, a small luxury that they can afford. Caffe latte and similar products are key elements in the development of this business. Before our eyes is emerging new culture of coffee consumption by many millions of European consumers. Selling price is not just the necessary items and an important part of the package price in this category with premium as coffee lovers are ready to pay for premium and quality.bars are incredibly flexible in matters of size and their location. Singly or standing in the format "shop in shop", they manage to find a place anywhere.

coffee investment market advantage

Competitors

 

. Starbucks. Number one in the world has also become a leader in Europe for coffee.

. Tchibo. The leading German company roasting coffee with a unique multi-channel sales system. It operates in seven European countries in various formats, coffee bars - from the mini-modules and kiosks to full stores. 800 establishments 500 of them are situated in Germany.

. Costa Coffee. Established in 1985, the company is owned by White bread. The total number of coffee shops around the world - 936, of whom 686 are in the UK, where the network is superior in number of coffee houses Starbucks.

. McCafe. The concept of 'shop in shop "from McDonald's, born in Australia and has appeared in 11 European countries.

. Segafredo. This chain of coffee shops was established in 1998 with the points in 30 European countries, this brand has become one of the most common.

. Caffe Nero. Caffe Nero - № 3 of freestanding stores. 102 points in London and 244 in other parts of the UK. Among the latest steps of the company - the development of mobile kiosks Nero Express for train stations. The brand emphasizes the creation of an authentic Italian atmosphere and a special blend of coffee varieties with the exclusive features of music and local color.

. Caffe Ritazza. Coffeehouses format airports, train stations and roadside eateries created by SSP International, specializing in providing discounts on travel packages. Number of stores in Europe: 281 in 18 countries (United Kingdom - 181).

. Caffe Revive. Cafeteria with a full range of espresso, which uses products Fairtrade, developed by Marks & Spencer for their stores. Establishments in Britain and Ireland have become more stylish and "fresh" in the last year or two. Some of the larger stores M & S also got "Barami delicacies" (7), "Hot food like hot cakes" (27) and "Kitchen M & S», where in addition to meals offered espresso menu.

. Hema Koffiebuffet.

. BB's Coffee & Muffins. In the UK, appeared in 1997 About 180 outlets, mostly under a franchise agreement - in the mall the UK and Ireland. The range is complemented by sweet coffee and hearty muffins freshly baked pastries offered around the clock. In addition, in some stores you can buy New Zealand natural ice cream, sorbets.

 

New Directions

continues to dominate in the UK coffee business since about a third of departments stores all networks are in the British capital. Analyst firm Allegra Strategies describes the total number within the M25 ring road around London - 1055. On the rest of the UK - 2120. At the beginning of the decade, up from 626 and 1382, respectively. (Allegra Strategies, 2012)of brands did not stop the newcomers to enter in this market, and is believed to be about 20% of independent coffee bars in Britain opened just last year. However, the "big three" brands in the market are now pulling and leading, and there is increasing evidence that some of the brands of "second tier" will soon fizzle out in this race. Nevertheless, some of the smaller operators in London, offering a variety of menus and services continue to thrive. One such example can be Benugo, having five cafeteria in the capital, plus 15 branches in office buildings and two museums. (Allegra Strategies, 2012) Flat White, one of the newcomers, serves coffee in a style popular in Australia and New Zealand. The unusual name derives from coffee for a silky patterned foam, which is covered with a strong espresso. You can call other interesting Italian concept of the new wave, such as Spianata & Co and Amano. Cafe Coffee Day decided to enter the market in London for the sale of coffee with a new service by providing WI-Fi Internet access for their customers, as well as the sale of sandwiches, pastries and cakes and "carry away service" and use the sticker on the box: "Made today - sold for today" (no one is left alive sandwich at night:) Fresh - a key principle of this concept.


 

Conclusion

choice of the finished room for coffee of course is ideal.. First, the coffee shop in central London has a higher permeability and greater clientele. In addition, there is an opportunity to increase profits by expanding the terms of the coffee - it may be also open on weekends.

£ 10,000 - weekly turnover of coffee (522 500 - annual turnover). 422 000 pounds - a possible annual profit. In view of the profit tax of 30%, a profit of 295400 pounds. we consider a draft to the hotel - the current rental income from the upper floors of £ 70,440 per month (845 280 - annual turnover) Subject to income tax at 30%, a profit of 591,696 pounds. If the proposed purchase, along with apartments, we can say that after three years the project will be repaid. addition, there is an opportunity to increase profits by expanding the terms of the coffee - it may be also open on weekends. main advantages of the British companies must include the following:

• The high international prestige of Great Britain as an EU member.

• Extensive use of British companies (as an ordinary resident, nominal holding, non-resident). is a country with stable political situation, low country and the legal risks. Britain also took 6th place in the rankings on the business. open a business, you must be sure that he will be in demand. There are currently opening coffee shops can be an excellent option for business in London. This is facilitated by the growing popularity of coffee shops in the country and especially in its capital. The advantage is the fact that the coffee surprisingly resilient in matters of size and location.


 

References

 

Allegra Strategies (2012), from http://www.allegrainteractive.com, accessed on January 04, 2012.è Nero (2012), from http://www.caffenero.com, accessed on January 05, 2012.& Wakefield, (2012), from http://www.cushwake.com/cwglobal/jsp/newsDetail.jsp?Country=GLOBAL&Language=EN&repId=c35700016p, accessed on January 05, 2012.& Wakefield, (2012), from http://www.cushwake.com/cwglobal/jsp/categoryDetail.jsp?categoryId=600030, accessed on January 04, 2012.by L Moutinho (2011). Strategic Management in Tourism, UK, pp. 245-267., N Campbell, D and Stonehouse, G (2003). Strategic Management for Travel and Tourism. Oxford: Butterworth-Heinemann, Chapter 15.

Free Press (2012), from http://www.freepressjournal.in/news/20001-Coffee-exports-in-2011-may-touch-record-300-000-tonnes.html, accessed on January 04, 2012.W. Lu, Gero Verheyen, Srilal Mohan Perera (2009). Investing with confidence: understanding political risk management in the 21st century, World Bank Publications, pp.167-244.H. (2010). Country Risk and Foreign Direct Investment. MONEY WATCH. COM

Michel Henry Bouchet, Ephraim Clarke, Bertrand Groslambert (2003). Country Risk Assessment: A Guide to Global Investment Strategy (The Wiley Finance Series) for Coffee (2012), from http://tutor2u.net/economics/revision-notes/as-markets-coffee.html, accessed on January 04, 2012.

McCafé Coffee (2012), from http://www.mccafecoffee.com, accessed on January 05, 2012.Minimum Wage (2012), Low Pay Commission Report 2011, from http://www.lowpay.gov.uk/lowpay/report/pdf/Revised_Report_PDF_with_April_date.pdf, accessed on January 05, 2012.Evans, David Campbell (2003). Strategic management for travel and tourism, Butterworth-Heinemann, pp. 120-144.

Olsen, M D, Tse, E C-Y and West, J (1998). Strategic Management in the Hospitality Industry (2nd edn). New York: Wiley, Chapter 3., L. Ronald (1992). Managing the risks of international lending, Routledge, London, pp. 15 -23

Starbucks Coffee Company (2012), from http://www.starbucks.com, accessed on January 07, 2012.Coffee Service (2012), from http://www.tchibo-coffeeservice.co.uk, accessed on January 05, 2012.National Statistics (2012), from www.statistics.gov.uk, accessed on January 04, 2012.

Potential investor

Day Holdings is India’s owner of chain of coffee houses “Cafe Coffee Day”, and is the second largest coffee producer after India's Tata Group.://www.cafecoffeeday.comcompany is considering buying in the UK (London) commercial real estate to open a coffee shop.

 

Characterization of the investment object

of commercial premises in the south-west of central London, 803 Nar Bar & Apartments. A great place to open a shop, restaurant, cafe. Fulham Road, London. Also in the price offered for buying property include three storey building, which have 9 rooms and 2 studios. (with a permission to renovate the 9 rooms in a two-bedroom and 2 bedroom apartments).rental income from the upper floors is £ 70,440 per month.

"Restless" and "convenient" - that's two words that are most commonly used in English to describe the area. Local residents like the main street bustling and convenient location of the area because it is on the way between central London and Heathrow Airport. Because of such circumstances, makes its a favorite for the Hammersmith branch of the largest global companies - from Coca-Cola to Universal. A little away from busy roads and shopping centers where one can find cozy enclaves, which are still alive in the spirit of community with cozy pubs, tennis courts and gardens. One of these is the Brook Green, where there is also one of the best schools in England only for girls. In this area, several famous theaters and concert halls, where regular shows are held by famous international stars. Transport communication is indeed a trump card Hammersmith - then converges countless bus routes and several subways, including the Piccadilly Line, on which one can get to Heathrow Airport. By car to the airport at least an hour to go.sale property offered is at a price of 2.377 million pounds. Cannot buy apartments. In this case the price falls to 905 000 pounds.

 







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